Swimwear Fashions – Under $20

H&M, Europe’s leading fashion retailer, announced today the company’s new print advertising campaign for the summer season, featuring model Christy Turlington. The advertisements convey a scuba diving theme, with each ad featuring Turlington in different swimwear fashions. Swiss photographer Raymond Meier, who works with many top fashion magazines such as Vogue and W, shot the ads on the black lava beaches of Hawaii.

The new ads, which feature Turlington in swimwear looks under $20, will be shown in all 14 countries where H&M has retail locations. In the U.S., the ads will appear in the June issues of several women’s publications, including Cosmopolitan, Marie Claire, Elle, Jane, Seventeen, Cosmo Girl, YM and Teen People. Print ads featuring men’s swimwear worn by model Christian Monzon will appear in the June issues of Details, Maxim and Spin.

“Our new swimwear collection ad campaign reinforces H&M’s commitment to offer customers high-style and top-quality designs at prices that make fashion affordable; and who better to model these features than Christy Turlington,” explained Karen Belva, pubic relations manager, H&M. “The campaign highlights our collection’s versatility such as mix and match swimwear tops and bottoms, as well as a broad range of fashion accessories that are essential for warm weather including sunglasses and hair bands.”

Author Notes:

Peter Smith contributes and publishes news editorial to http://www.bikini-bikini.com.  Bikinis and bathing suits for every body type plus accessories, maternity and special fits.