Venus Swimwear – Shop Online

InstantService.com™, the premiere provider of live human interaction software for e-commerce Web sites, announced today that a case study on client Venus Swimwear, a leading distributor of women's swimwear, reports a fifteen percent reduction in their monthly e-customer abandonment rates.

In July of 2000, Venus Swimwear, the world's largest direct mail junior swimwear company, implemented InstantService Chat as their real-time online customer service offering. The business challenge before Venus Swimwear was to decrease shopping chart abandonment rates, reduce a high volume of customer e-mail and achieve even greater customer loyalty. The April 2001 case study from InstantService showed Venus Swimwear successful in reducing their abandonment rates by fifteen percent. "There is no question that InstantService™ is allowing us to save sales, reduce abandonment, and decrease the time frames in which we answer customer questions," says Rich Atlas, Director of eCommerce Marketing at Venus Swimwear. "The early numbers show that our abandonment rates have dropped by fifteen percent. Our e-mail rates are also beginning to drop, even though the amount of Web traffic we're experiencing is rapidly increasing. With InstantService, we're expecting all of these success metrics to continue showing excellent results."

InstantService.com offers live online interaction and facilitates customer acquisition and retention by enabling companies to conduct text-based chat or voice-based sessions, to push topical content to customers in real-time, to conduct integrated e-mail, and to engage in true collaborative browsing. InstantService.com technology is delivered over the Internet via the ASP model, eliminating the need for e-commerce companies to purchase, install, and maintain onsite hardware or software. InstantService.com integrates with automatic multilingual translation, e-mail management applications, VoIP, ACD/CTI, CRM back ends, and a variety of other technologies.

"The Internet's current tight economy has placed a premium on keeping Web site abandonment rates at a minimum," said Mike Lande, CEO of InstantService.com. "Learning about Venus Swimwear's success with InstantService pleases us very much. We see InstantService Online Customer Interaction Solutions effectively providing our clients with the tools they need to aid their customers and remain competitive in today's market."

Author Notes:

Sharon Grant contributes and publishes news editorial to http://www.bikini-bikini.com.  Bikinis and bathing suits for every body type plus accessories, maternity and special fits.